“The richest people in the world look for and build networks, everyone else looks for work.” — Robert Kiyosaki, Businessman & Author of Best-seller “Rich Dad Poor Dad.”
You must have heard or read this phrase that your network is your real net-worth. Growing up, I use to think how is it possible that if I know more people in my network, I will worth more. In fact, the more connect with people, the more I will get distracted away from my daily goals and overall productivity. Until last 2 years, I started to reach out to people or let me put this in this way that people started to reach out to me. Though I was quite an introvert and not like wasting my time on unnecessary gossips and talks, but I one think I realized is that I like to delve in meaningful conversations but most importantly with meaningful people especially when it comes to professional life.
Now, over the last 2 years I’ve realized that how networking can really help you in your growth. Especially during my corporate job where I was working as Leader and a Manager, I got to know the importance of connecting with people out of my area of expertise. And now when I am in entrepreneurial journey, networking is more so important than ever before. And now if you ask me: Is your network real reflection of your net-worth?I would say yes, it is definitely an indication of your reach and especially in the business world, it is one of the major factor that determines the success of your business. So, let’s just how perspective changed over the course of last few years and how I realized that networking can benefit you in broaden your net-worth parameters.
1. It’s all about building mutual trust
If you want people to work with you, they need to trust you first. You have to be able to truly offer something of value and expect nothing in return. You can leverage the power of your connections to promote your business, referrals and to gain the traction in the market. Further, when you introduce a new connection to someone he or she really needs to know, three great things happen:
1) The new connection is genuinely grateful.
2) The person you introduced your contact to is flattered that you thought of him or her.
3) Both parties remember you as the connector.
2. Networking isn’t about selling
Most of the people think that networking is all about selling and hence they hesitate to connect and network. And there it is no brainier that most of the people sucks at selling. And that fact directly correlates to another fact which is that most people deliberately network only to sell a specific product or service.
So, you can’t just focus on selling, even if that is your goal; that’s tacky. Instead, approach networking as a way to practice relationship-building. Your networking efforts should largely be product- and service-agnostic.
3. There is no point in sulking and doing all the mistakes by yourself
If you have the network of the people who have already gone through what you’re going through in the current situation, then this a big plus for you. Because you can leverage the knowledge and repository of the expertise of your connections to avoid those mistakes where you can save a lot of time, mine and energy. There is no point in struggling and sulking that things are not working out for me, if you have someone in your known circles, ask for help and people are more than willing to help you out to share their knowledge with you.
So, these were the three main things that I have learned from increasing my network and you might not see the results immediately but trust the power of compounding, it will certainly be fruitful in times ahead. So, invest in your relationships with people and fatten your wallet.